Pharmaceutical Marketing

Pharmaceutical MarketingPages: 282, Specialty: Pharmacy, Publisher: Jones & Bartlett, Publication Year: 2014, Cover: Paperback, Dimensions: 152. 4x226. 06x22. 86mm Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct

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