Lightning Rod™ Trolling

Lightning Rod™ TrollingThe Berkley Lightning Rod has helped anglers Catch More Fish for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable. Trolling models designed with rubber shrink wrapped extended handles to manage heavy loads and withstand abuse from rod holders.

The assortment includes multiple sizes and species

and other f reshwater and saltwater game fish

100% Fluorocarbon leader material

but the extreme scent dispersion of Gulp

baits so effective

and has reliable knot strength -- all at an exceptional value

The proven fish-catching power combined with this perfectly shaped saltwater eel profile makes it an essential addition to any saltwater angler's tackle box

now with an upgraded circuit board bill to make the Shallow Money Badger ultra-durable and ideal for shallow structure-heavy situations

included are two unique Berkley low-ball tumbler glasses

The days of losing time on the water to break-in your buzzbait are over – Berkley has done the research to ensure there is no break-in period needed

the Standard Power Blade series features a classic spinnerbait build with premium componentry meant to last

and crimp strength